Are You Ready for the New Simply Be Campaign?

This post was sponsored. All opinions are my own. 

Are you a fan of Simply Be? I have been a fan for such a long time. Why you may ask? Here’s a few reasons: 

  1. They are a size inclusive brand (size range spanning U.S. size 6-32) 
  2. They offer high-quality clothing and accessories options at great prices 
  3. They offer a beautifully diverse range of clothes

Guess What? 

After six years in the U.S. market, Simply Be is moving away from a catalog model in favor of becoming purely digital by the end of 2018. This is in line with the spending habits of its millennial, Gen Y, and Gen Z consumers. It is adopting a new look for visual marketing communications that will make all campaign images, videos, and Instagram posts shoppable. 

What Should You Expect? 

You can expect swimwear, athleisure, and festival collections that are oh so amazing and delightful! 

Here Are My Favorite Picks

New Campaign Challenge

Rich Storer, U.S. Vice President of Marketing, Americas, at N Brown Group, the parent company of Simply Be has said: 

“We have a responsibility to empower women and this comes in many different forms, but first and foremost we are a fashion brand so our new image is an assertive step away from the often-vanilla campaign images hitherto used in the US curve market. These images convey confidence, sass, verve, sex appeal and energy and beautiful curves in a more editorial manner.

With this exciting campaign it is up for us to do the following: 

  1. Go to Simply Be website and check out the new collections and trends 
  2. Pick out something to wear that you normally wouldn’t choose for yourself, so you can EXPAND your fashion comfort zones 
  3. Take a picture and tag Simply Be on social media 
  4. Encourage 3 friends to join you in this challenge

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