This post was sponsored. All opinions are my own.
After six years in the U.S. market, Simply Be is moving away from a catalog model in favor of becoming purely digital by the end of 2018. This is in line with the spending habits of its millennial, Gen Y, and Gen Z consumers. It is adopting a new look for visual marketing communications that will make all campaign images, videos, and Instagram posts shoppable.
What Should You Expect?
You can expect swimwear, athleisure, and festival collections that are oh so amazing and delightful!
Here Are My Favorite Picks
New Campaign Challenge
Rich Storer, U.S. Vice President of Marketing, Americas, at N Brown Group, the parent company of Simply Be has said:
“We have a responsibility to empower women and this comes in many different forms, but first and foremost we are a fashion brand so our new image is an assertive step away from the often-vanilla campaign images hitherto used in the US curve market. These images convey confidence, sass, verve, sex appeal and energy and beautiful curves in a more editorial manner.
With this exciting campaign it is up for us to do the following: