I am thrilled to share some ground-breaking plus size news with you!!!  

JCPenney is introducing Boutique+™, its first-ever plus-size fashion brand designed exclusively for the full-figured woman.

Ashley Nell Tipton HeadshotTo celebrate its debut in 500 stores and at jcp.com beginning May 1st, JCPenney will partner with Project Runway® winner Ashley Nell Tipton who will serve as brand ambassador and design two upcoming capsule collections. Boutique+ is a plus-size lifestyle collection designed for the fashion minded millennial shopper. The new line was conceived and created by a dedicated team of JCPenney design, trend and product experts who ensure the colors, prints and fabrics of Boutique+ flatter and fit curvy silhouettes. The addition of Boutique+ to the Company’s private brand portfolio will give a new generation of women more reasons to shop JCPenney

“I am thrilled to be a part of the JCPenney Boutique+ brand launch and have an opportunity to design a contemporary line that appeals to the wants and needs of plus-size women,” said Ashley Nell Tipton.


The Boutique+ brand offers feminine silhouettes, edgy patterns and bold colors. For spring, Boutique+ will showcase avant-garde styles inspired by the ‘70s. In stores and at jcp.com, shoppers will find a collection of femme tops and dresses infused with floral and paisley prints and vintage denim. Trendy fashion pieces include fringe tanks, tiered blouses and pleated skirts ranging in sale price from $12.99 for a top to $39.99 for a jacket.
P1070404P1070412In addition to introducing the Boutique+ brand of clothing this spring, JCPenney is also debuting an all-new in-store concept called “The Boutique” in over 200 stores. This new environment will give the full- figured customer an elevated environment for shopping a curated assortment of classic and modern fashion from brands such as a.n.a®, Boutique+, Liz Claiborne®, Worthington®, Alyx® and Bisou Bisou®



The Boutique will be a one-stop shopping destination for plus-size casual sportswear, denim and active wear, as well as a collection of handbags, fashion jewelry and accessories to complete any look.

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The Boutique collection of brands will also be available at jcp.com where customers will find extended sizes up to 30w and 5x.


Want to see more about The Boutique and Boutique+ merchandise? CLICK HERE!

My question to you is…What piece will you be slaying in?